In order for our constituents and communities to fully embrace our brands, storytelling must be at the heart of all our tactics. While the days of press releases, media briefings and newsletters have not completely disappeared, there are now new platforms and innovative ways of telling stories that speak to the purpose of our organizations. This session features best practices for using social media, digital platforms, videos, and other fresh tactics to create a wealth of consistent, powerful content that speaks to your audience.
• Develop an awareness for modern-day communication tactics such as scrollytelling, steppers, podcasting, vertical video, and more.
• Learn how to execute a full campaign utilizing both traditional and digital tactics.
• Understand the connection between social good, brand purpose and how it should be part of your organization's storytelling.
• Develop more ideas for how to approach modern-day storytelling.