Accusations of discrimination, racial rhetoric, sexual misconduct, false allegations on social media, data theft, suicide, active shooter. The traditional media leaps on stories like these, and we all know that social media is where a reputation can be shattered in an instant.
We never want to find ourselves in a situation where one of our clients is under attack on social media or in the press. But with the rapidity that information travels today, this can become reality in the blink of an eye. Reporters won’t wait long for you to return that call before posting the story online, and virtually everyone is a “journalist” armed with a camera and the ability to reach thousands of people with one social media post.
Join us this month as we discuss how to gain control of the message when you find yourself in such a circumstance.
In this webinar, you will learn about:
1. Practical and actionable activities designed to blunt, avoid and/or mitigate crisis situations.
2. How to establish and maintain “control of the message.”
3. What reporters expect and what is expected of them.
4. What to do when your client’s attorneys insist on a strict “no comment.”