We live in a world where traumatic incidents are shockingly common. The list is long: from domestic violence and child abuse in our homes, to bullying and harassment in our schools and workplaces, to violence in our streets motivated by racial or ethnic bias and hatred, to hunger, deprivation and human trafficking, terrorism, war and genocide, and to a global pandemic that has claimed millions of lives and shows no signs of letting up.
Adverse events like these can cause people to suffer an emotional injury that impairs their functioning and well-being. Public relations professionals are uniquely positioned to help prevent and reduce the harmful effects of traumatic incidents for our publics, those we counsel, and ourselves.
This talk will provide practitioners with useful insights from the growing body of research in psychology, psychiatry, neuroscience and public health, and suggest simple, pratical ways that you can bring a “trauma-informed” lens to your public relations practice.
Presenter: Joseph A. Brennan, PhD, APR, Fellow PRSA is a practitioner whose interest in developing a trauma-informed approach to public relations stems from his research on crisis communications and leadership and his work as a practitioner in higher education, where students are experiencing an epidemic of mental and emotional health problems in the wake of the pandemic.
What to expect: this one-hour virtual workshop will offer 25-30 minutes of presentation, followed by a lively discussion with other senior practitioners.
What you will learn
• How traumatic incidents affect people mentally, physically and emotionally - and what that means for communicators
• How to communicate effectively with people who are experiencing trauma
• How to counsel executives who need to lead people during traumatic incidents
• How to develop resilience in ourselves, our teams, our clients and our communities