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Why Diversity, Equality and Inclusion Matter: The Human Capital and Public Affairs Connection to Building the Best Organization
A panel of Public Affairs and Human Capital (HC, previously Human Resources) professionals will talk about building bridges between the offices and how they communicate their efforts. We want to capture efforts to coordinate and collaborate within the organization.
The PRSA Public Affairs & Government (PA&G) Section is seeking Best Practices for fully integrated DE&I programs and campaigns within our government agencies and organizations. As a PR professional working with your HC/EEO departments to elevate your organizational consciousness on DEI, this is an opportunity to gather and share those best practices across our membership.

1. Identifying who owns the DE&I program in your organization and what is the current plan/program.
2. What is the relationship between the PA, HC and EEO offices in organizations? What are the roles and responsibilities of each? How can the three collaborate in implementing the plan? How does PA work with HC/EEO to make everyone DEI savvy in the organization?
3. Identify the best practices and/or gaps in your organization's DE&I plans/programs.
4. Leading Change – A Call to Action: PAG members go back to tap their organizations for current DE&I plans, best practices and provide the data that will be shared in a report compiled by the PAG Section.

Moderator: Felicia Blow, APR
Mrs. Felicia Blow, APR, is award-winning leader with extensive organizational, strategic planning, leadership and management experience. With a 28+-year career spanning work in Manufacturing (Caterpillar, Inc.); Waste Management and Environmental Services (Southeastern Public Service Authority); Telecommunications (Cox Communications); and Higher Education (Paul D. Camp and Tidewater Community Colleges), Mrs. Blow currently serves as Associate Vice President for Development and Campaign Director at Hampton University.

Jan 19, 2021 04:00 PM in Eastern Time (US and Canada)

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Marta Lugo
External Affairs Assistant Officer @Valley Water
Marta Lugo is part of the senior management and leadership team at Valley Water (also known as Santa Clara Valley Water District) in San Jose, CA. She currently serves as Assistant Officer of External Affairs - leading and managing External Affairs programs and initiatives to promote, raise awareness, and build broad community-wide support for safe, clean water, flood protection, and environmental stewardship. Marta has more than 15 years of public sector experience in PR/ community outreach, strategic communications, social marketing, advertising, and crisis and emergency management. As part of the External Affairs leadership team, Marta serves as the Director of Racial Equity, Diversity, Inclusion, and Civic Engagement Offices and Programs at Valley Water and provides strategic oversight of all racial equity, diversity/inclusion, and civic engagement programs.
Kermit Howard
Director for Strategic Human Capital Planning and Evaluation Division @Department of Interior
Mr. Kermit Howard is the Director for Strategic Human Capital Planning and Evaluation Division within the Department of Interior’s Office of the Secretary, Office of Human Capital. He has over 20 years of Federal expertise in strategic human capital planning, human resource operations, business process improvement, strategic workforce management, employee engagement, enterprise-risk management, policy development, and program evaluation.
Cyrus Salazar
Director @Office for Diversity, Equity, and Inclusion
Mr. Cyrus Salazar is the Department’s Chief Diversity Officer and serves as the Director of the Office for Diversity, Equity, and Inclusion (ODEI). In this capacity, Mr. Salazar is responsible for overseeing the development and promulgation of policy and procedural guidance for the Department’s Military Equal Opportunity (MEO), Equal Employment Opportunity (EEO), Diversity and Inclusion, Civil Rights, and Disability EEO programs. As ODEI Director, Mr. Salazar serves as the principal staff advisor to the Executive Director, Force Resiliency, on matters pertaining to oversight responsibility for the direction and enforcement of all DoD EEO and MEO policies affecting civilian and military personnel worldwide. In his current role, Mr. Salazar provides strategic guidance to DoD leadership; spearheads key DoD initiatives; and directs efforts to evaluate, enhance, and advance DoD policies and programs pursuant to the ODEI mission.