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Equal Access: Achieving Better Representation Across the Media Landscape
Media companies and international broadcasters are addressing inequality in front and behind the camera, microphone and news sites.

What does this mean for communicators? What learnings can we take from this and how does this challenge our current thinking for our clients and our own organizations? Who is the face of an organization, who speaks and appears for the corporate body, who creates your content, shapes your viewpoints and is the lens through which you present the corporate view?

The Chartered Institute of Public Relations (CIPR) Diversity & Inclusion Network in conjunction with the Public Relations Society of America (PRSA) Diversity & Inclusion Committee, will explore how broadcast and news organizations are addressing diversity, increasing representation of diverse groups and challenging how the World is presented to viewers.

Moderator: Avril Lee, Chair, Chartered Institute of Public Relations Diversity & Inclusion Network

Panelists:
• Nina Goswani, Creative Diversity Lead for BBC
• Aimee Sanders, Senior Manager, Communications & Brand Strategy, Warner Media/CNN

Apr 28, 2021 12:00 PM in Eastern Time (US and Canada)

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Speakers

Nina Goswami
BBC Creative Diversity Lead and journalist
Nina is the BBC’s Creative Diversity Lead for 50:50 The Equality Project and News. She spearheads initiatives to support the Corporation’s aspiration that its on-air representation reflects society. She oversees the multi-award-winning 50:50 Project, which is the biggest collective action on increasing women’s representation in BBC content there’s ever been. Nina, who features in the Global Diversity List 2020’s Top 20 Diversity Professionals, is also a journalist. She returned to the BBC newsroom as a TV output editor during the coronavirus pandemic. She has worked in media her whole career including The Sunday Times and The Sunday Telegraph.
Avril Lee
Executive Committee Chair, Chartered Institute of Public Relations
With expertise in reaching health stakeholders internationally and in the UK, Avril believes healthcare comms can make a difference for patients, communities, healthcare providers and businesses. Avril has over 20 years’ experience protecting corporate reputations and building health brands for leading companies. She brings creative solutions to business challenges and prides herself on being a health nerd with a love of culture, mixing a Biochemistry BSc, a diploma in film studies and a thing for ancient history. Having worked to improve D&I in the comms industry for nearly 10 years, Avril is the Chair of the CIPR’s D&I Network, which published the influential Race in PR report in the UK. She is also a Trustee of Doctors of the World UK, a charity that campaigns for access to health for disenfranchised communities such as migrants and the homeless.
Aimee Sanders
Senior Manager, Communications & Brand Strategy, D&I at CNN
Aimee J. Sanders is a passionate Senior Manager of Internal Communications and Brand Strategy at CNN and WarnerMedia News and Sports. Sanders, a proud graduate of Spelman College is an avid consumer of TV and loves the art of live events production and media strategy. She draws inspiration from her world travels, social media, and her close-knit friends and mentors. In her role she manages internal communications and branding strategy globally, nurturing partnerships within the news & sports division, WarnerMedia, and AT&T. She also curates events like product/business launches, executive meetings, and brand content activations for employees. Over the past five years, Aimee has played a pivotal role in brand and diversity strategy for the employee experience at CNN and WarnerMedia. Aimee serves as a board member for Black Employees at WarnerMedia and is an esteemed member of NAMIC.