One of our greatest opportunities as internal communications professionals is to tap into the power of data. While our colleagues in Marketing have long used data-driven insights to set and refine strategies, communicators have lagged behind. Now, as internal communications tools and resources become increasingly sophisticated, we’re gaining access to more and more powerful data about our people's communications preferences and behaviors. But it’s easy to get overwhelmed by the volume of data and how to pull out the most important insights. In this session, Jackie Berg, Brilliant Ink’s Head of Research, will draw on her vast experience in data storytelling and apply it to internal communications to help you pull out key insights from your measurement data and present them in a visually compelling way.
In this session you will:
• Learn strategies for analyzing and extracting key insights from common sources of internal communications data, including email and newsletter clicks/opens and survey responses.
• Understand how to use different types of visualizations to illustrate various types of data and tell a compelling story to key stakeholders.
• Gain insights into the best ways to advance from simply presenting data, to sharing analysis, recommendations and next steps.
• Learn how to collect meaningful quantitative data from places you’d least expect - without necessarily investing in expensive software and tracking tools.