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The Strategic Role of PR in Shareholder Activism
This webinar will explore current trends in shareholder activism and the increasing strategic role PR practitioners play. Our discussion will encompass tactics employed ahead of a proxy contest, during, and afterward. Specific topics will address message alignment between internal and external constituents, brand management and c-suite reputation protection, the rise of ESG, activists vs. constructivists, and activism as a consideration in M&A.

Sep 19, 2019 01:00 PM in Eastern Time (US and Canada)

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Brian H. Schaffer
Managing Director @Prosek Partners
Brian H. Schaffer is a Managing Director focused on Special Situations at Prosek Partners. He possesses two decades of experience providing strategic corporate, transaction, crisis and investor communications counsel to senior management teams and boards of directors. He has helped position numerous M&A transactions, hostile and friendly takeover attempts, proxy contests, IPOs, asset divestitures, restructurings, restatements and bankruptcies. The first half of his career focused on investor relations, both inhouse and agency positions.
Charles A. Koons
Managing Director @Morrow Sodali
Charles A. Koons is Managing Director of the Activism & Contested Situations Advisory Group at Morrow Sodali. He has over 24 years of experience as a trusted advisor in proxy contests and M&A to both corporate issuers as well as shareholders, previously as Managing Director of MacKenzie Partners. Charlie provides year-round peacetime counsel to clients on how to best position themselves with the investor community. In addition, he provides strategic counsel and advice to executive teams and Boards of Directors in times of conflict in special situations.
Alexander V. Laskin
Professor and Director, MS in Public Relations, Quinnipiac University Chair, PRSA Financial Communications Section