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Topic

Race, Culture & Communications: How Companies & Brands Engage During Transformational Moments to Drive Change

Description

Business and PR agency leaders share insights about effective communications strategies to drive change. During this conversation, leaders will discuss actionable steps to meaningfully engage with a diversity of communities during this moment and beyond.

Moderator:
Soon Mee Kim, Executive Vice President and Global Diversity and Inclusion Leader, Porter Novelli

Speakers:
Trisch L. Smith, Global Chief Diversity and Inclusion Officer, Edelman
Sean Greenwood, Grand Poohbah of Public Relations, Ben & Jerry’s
Idalia Hill, Director Strategy & Operations, PwC

Time

Jul 15, 2020 06:00 PM in Eastern Time (US and Canada)

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Message preview	Hi there, You are invited to a Zoom webinar. When: Jul 15, 2020 06:00 PM Eastern Time (US and Canada) Topic: Race, Culture & Communications: How Companies & Brands Engage During Transformational Moments to Drive Change Register in advance for this webinar: https://prsa.zoom.us/webinar/register/WN_JwTumdSeQKGluGmuivSBBw After registering, you will receive a confirmation email containing information about joining the webinar. ---------- Webinar Speakers Trisch L. Smith (Global Chief Diversity and Inclusion Officer @Edelman) Communications expert, public relations strategist, and diversity and inclusion champion are just a few words used to describe Trisch L. Smith. During her tenure with Edelman, the world’s leading global communications marketing agency, Smith has managed stakeholder outreach, strategic positioning, reputation management and public affairs campaigns for a host of Fortune 500 corporations, non-profits and associations seeking to engage a broad spectrum of stakeholders, including Chevron, Toyota, Starbucks, Girl Scouts of the USA, United Way of America and Walmart, among several others. Smith has led the firm’s award-winning Multicultural practice providing senior counsel to a wide range of clients to protect, promote and evolve their brands and effectively engage diverse thought leaders, consumers and other stakeholders. Sean Greenwood (Grand Poohbah of Public Relations @Ben & Jerry's) After spending a few extra years at the University of Vermont working for his undergraduate degree, Sean gave in to his calling and joined Ben & Jerry’s Homemade, Inc. Starting in 1988, Sean has seen the triumphs and tribulations during his many years with the company. His title of Grand Poobah of P.R. has been earned one scoop at a time. Along the way he has taken a serious interest in sharing the Ben & Jerry’s story and mission, namely, that businesses can thrive when they lead with their values and consider more than simply making a profit. Idalia Hill (Director Strategy & Operations @PwC) Idalia Hill is a Director at PwC leading strategy and operations for CEO Action for Diversity & Inclusion, the largest CEO-driven business commitment to advance diversity and inclusion within the workplace. In this role, she manages a six-person team and multiple agencies focused on the execution, effectiveness and value of the coalition's initiatives and it's impact for nearly 1,000 signatory organizations. She works closely with C-suite leaders from Fortune 1000 companies, universities and nonprofits to advance diversity and inclusion priorities across the business community.

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