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Learn From A Bird On The Wire: How To Effectively Get Media Coverage For Your Clients
Do you have trouble getting media coverage for your clients? Does it feel, sometimes, almost impossible to get an outlet to pick-up or agree to cover your story? Today's media landscape is challenging both for the PR practitioner, as for well as journalists and reporters. Journalists' preferences, the mission and requirements of media outlets, and the old norms for communicating with them have all changed.

This month's program features Jill Connor Kalata, regional vice president and 25-year plus veteran of Business Wire. She will share how to maximize your use of the press release and ways you can improve your success rate for pick-up. She will also discuss what she sees in media outlet preferences.

Join the Independent Practitioners Alliance, Wednesday, July 25 at 2 p.m. ET (11 a.m. PT) for the webinar, "Learn From A Bird On The Wire: How To Effectively Get Media Coverage For Your Clients".

This webinar will not be a sales pitch, but an educational session where you will learn:

Key Learning Points:

• How to write effective press releases in today’s ever-changing environment
• Trends Business Wire is seeing in how media respond
• How an independent practitioner can effectively and affordably use a wire service

Jul 25, 2018 2:00 PM in Eastern Time (US and Canada)

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Speakers

Jill Connor Kalata
Regional Vice President @Business Wire
Jill Connor Kalata has spent her 25-year plus career working with the clients and colleagues of Business Wire’s Cleveland office. In her role, she is responsible for overall sales and operations for Business Wire's Cleveland and Detroit offices. Jill joined Business Wire in 1990 as an editor, and moved into the sales department in 1991. In 2001 she was named regional manager of the Cleveland office, and in 2014 was named regional vice president. She is a graduate of Mount Union College and Cottey College. She is a current board member of PRSA's Greater Cleveland Chapter, and the president of PEO International’s Cleveland Chapter J. Jill and her husband Greg reside in Lakewood, Ohio, (a west side suburb of Cleveland) with their rescue hound Tommy and cats Abe and Sarah.
Wendy Kurtz, APR, CPRC
President @Elizabeth Charles & Associates, LLC
Wendy Kurtz, APR is President of Elizabeth Charles & Associates, LLC, a public relations and business development firm that specializes in helping executives become published authors and fee-paid speakers. An award-winning business expert, Wendy has been helping individuals, businesses and organizations develop and deliver their marketing and communication messages efficiently and effectively for more than 25 years. Billed as “the Empress of PR” by Mark Victor Hansen, co-creator of the Chicken Soup for the Soul publishing empire. Wendy’s work with Hansen is what led to her firm’s specialization today. In addition to Hansen, Wendy’s client list has included the late Art Linkletter, politicians and candidates, military and law enforcement personnel, CEOs and entrepreneurs as well as civic and nonprofit organizations.