Do you have trouble getting media coverage for your clients? Does it feel, sometimes, almost impossible to get an outlet to pick-up or agree to cover your story? Today's media landscape is challenging both for the PR practitioner, as for well as journalists and reporters. Journalists' preferences, the mission and requirements of media outlets, and the old norms for communicating with them have all changed.
This month's program features Jill Connor Kalata, regional vice president and 25-year plus veteran of Business Wire. She will share how to maximize your use of the press release and ways you can improve your success rate for pick-up. She will also discuss what she sees in media outlet preferences.
Join the Independent Practitioners Alliance, Wednesday, July 25 at 2 p.m. ET (11 a.m. PT) for the webinar, "Learn From A Bird On The Wire: How To Effectively Get Media Coverage For Your Clients".
This webinar will not be a sales pitch, but an educational session where you will learn:
Key Learning Points:
• How to write effective press releases in today’s ever-changing environment
• Trends Business Wire is seeing in how media respond
• How an independent practitioner can effectively and affordably use a wire service