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National Native American Heritage Month: Combatting Misconceptions and Overcoming Challenges
As part of PRSSA’s ongoing efforts to support diverse professionals and ensure underrepresented voices are heard, we invite you to a panel in honor of National Native American Heritage Month. Panelists will discuss challenges faced by Native Americans in the PR industry, common misconceptions about Native Americans and tribes, and how we as communicators can combat these misconceptions.

Joely Proudfit, Ph.D.
Ken Lingad
Jim McCarthy

Nov 30, 2020 07:00 PM in Eastern Time (US and Canada)

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Ken Lingad
Founder/Chief Communication Strategist @1680 PR
Ken Lingad is a distinctively authentic Native American icon of the American Southwest. As “Commander-in-Chief” of national public relations agency 1680PR, he serves as an intellectual resource, brand communications strategist, and transformation leader for clients across a diverse array of industries and multinational corporations. An enrolled member of the Indian Pueblo of Isleta, Ken is a recognized authority on Native American arts, cultures, lifeways, business, and sovereign government dynamics. He brings preeminent expertise to corporate boardrooms, C-suites, state government agencies and cabinets, federal government agencies, sovereign tribal governments and enterprises, and the B2B and B2C sectors. He is also the subject of the bestselling book, Contemporary Native American Artists (Gibbs Smith – 2012).
Jim McCarthy
President @Counter Point Strategies
Jim is an advisor to leading private equity firms, Dow-30 companies, top private industrial firms, trade associations, Am Law 50 law firms, and prominent public figures. Notable clients past and present include Warburg-Pincus, Johnson & Johnson, Bombardier, Dow DuPont, United Technologies, Augusta National Golf Club, Blackstone, Wachtell Lipton, Morgan Stanley, and Ken Langone. Jim is on the adjunct faculty at American University's School of Communication, lecturing on crisis management theory and case studies. He is also a frequent lecturer at Johns Hopkins University. He is a recipient of the national Silver Anvil award, the highest recognition of achievement given annually by the Public Relations Society of America. Jim has a degree in Government from the University of Notre Dame and a Masters in Public Communication from American University. He also studied literature at the National University of Ireland.
Joely Proudfit, Ph.D.
Department Chair @American Indian Studies, CSU San Marcos
A full professor, Dr. Proudfit has been tenured three times in the CSU system. In addition to her academic positions, she was the first special advisor to the Honorable Cruz M. Bustamante, lieutenant governor of California, for California Indian Sovereign Nations in 2002.In 2016 she was appointed by President Barack Obama to the National Advisory Council on Indian Education (NACIE). She continues to serve on NACIE. She is the lead author and researcher on the 2012, 2014 and 2016 ground breaking annual reports on the State of American Indian and Alaskan Native Education in California. She is the series editor of ten (10) books addressing American Indian education throughout the U.S. The first book published in 2017 focuses on California. On Indian Ground-: A Return to Indigenous Knowledge—Generating Hope, Leadership and Sovereignty through Education. She is author of the forthcoming book titled Beyond the American Indian Stereotype: There’s More to Me Than What You See. Dr. Proudfit.